Built by operators. Created for entrepreneurs.

Ben has spent his career working throughout the consumer-products ecosystem. His experience began in a family-owned sauce-manufacturing business, where he developed an early understanding of production, brand development, and the realities of building physical-product companies.

He later worked across the brand and distribution sides of the industry before founding UnCut Brands. Through UnCut Brands, Ben has helped consumer brands navigate Amazon, ecommerce, distribution, digital growth, and profitable scaling. He also advises and mentors founders, helping them think beyond channel growth to company structure, profitability, and long-term opportunity.

Ben is most energized by discovering possibilities, connecting people, developing strategic relationships, and helping founders build companies that allow them to thrive in the work they do best.

Whitney grew up inside a family business and learned company building through direct experience. She helped grow IdealShape and launch IdealFit, building consumer brands around products, content, community, ecommerce, and customer transformation.

That experience gave Whitney a firsthand view of what it takes to move from a growing entrepreneurial company into a scaled organization—and how leadership, systems, people, culture, and financial discipline determine whether growth can be sustained.

Whitney has continued building and scaling companies while working closely with CEOs and founders. Her experience includes operational strategy, financial management, organizational design, team development, ecommerce, agency operations, and translating entrepreneurial vision into accountable execution.

Whitney’s deeper purpose is to empower people to recognize and reach their true potential. She is most energized when helping someone grow into an opportunity they may not have believed was available to them.